{"id":1265,"date":"2020-07-15T20:06:03","date_gmt":"2020-07-15T20:06:03","guid":{"rendered":"https:\/\/michaelwestcott.co\/?p=1265"},"modified":"2023-02-15T22:35:32","modified_gmt":"2023-02-15T22:35:32","slug":"5-reasons-why-your-business-needs-video","status":"publish","type":"post","link":"https:\/\/michaelwestcott.co\/5-reasons-why-your-business-needs-video\/","title":{"rendered":"5 reasons why your business needs video"},"content":{"rendered":"\n

Here are 5 reasons why your business needs video. We\u2019re living in the age of the smartphone, and everyone has content at their fingertips.<\/p>\n\n\n\n

IN AN ARTICLE FROM SUSSEX CHAMBER OF COMMERCE<\/a> THIS DISCUSS THAT VIDEO IS DOMINATED ON SOCIAL MEDIA AND THAT IT IS INVALUABLE FOR ANY BUSINESS TO HELP ADVERTISE. HERE ARE 5 REASONS WHY YOUR BUSINESS NEEDS VIDEO:<\/p>\n\n\n\n

1. IT\u2019S ATTENTION GRABBING!<\/strong><\/h2>\n\n\n\n

3. OUR BRAINS JUST LIKE VISUALS<\/strong><\/h2>\n\n\n\n

It\u2019s estimated that it takes our brains 1.2 – 2.4 seconds to read a short sentence. However, scientists from MIT recently found that our brains can process an image in as little as 13 milliseconds! We process images much faster. We also find them a lot more memorable. Studies have shown that if we read something, it\u2019s likely we\u2019ll only remember about 10% of it 3 days later, but add in some relevant images and that number jumps up to 65%. So video marketing is key for easily digestible content that also sticks in our minds!<\/p>\n\n\n\n

We\u2019re living in the age of the smartphone and everyone has content at their fingertips. All day, everyday. So when it comes to your marketing strategy, you need to stand out from the crowd. Video captures people\u2019s attention. It\u2019s entertaining and engaging. Not only that, but it lets people actually see the product or service you\u2019re selling which makes them more likely to buy – video marketing can actually boost conversion rates by up to 80%!<\/p>\n\n\n\n

2. IT\u2019S EASY TO CONSUME<\/strong><\/h2>\n\n\n\n

4. EVERYONE LOVES A GOOD STORY<\/strong><\/h2>\n\n\n\n

Whilst it\u2019s wonderful that technology and social media are constantly providing so much entertainment, engagement, interaction and information to us, it has undoubtedly meant that we\u2019ve become easily distracted. When faced with more than a few lines of text, it\u2019s likely we\u2019ll just scroll on by to something more enticing. Video allows us to condense heaps of important information into one punchy, captivating package that is so much more likely to keep the viewer\u2019s focus.<\/p>\n\n\n\n

Videos make for great storytelling devices. You can take the viewer on a journey that you simply couldn\u2019t with text. It creates a connection and ignites emotion. The famous filmmaker Jean Luc Godard once said, \u2018cinema is truth\u2019 – we believe in what we can see, and video helps to build trust in both you and your product.<\/p>\n\n\n\n

5. IT\u2019S THE FUTURE<\/strong><\/h2>\n\n\n\n

It is believed that by 2022, online videos will make up more than 82% of all consumer internet traffic. One Facebook executive even predicted that their platform will be all video and no text by 2021. More than a billion hours of video are watched each day on YouTube. We are visual creatures by nature. It\u2019s our universal language. So it\u2019s becoming increasin<\/p>\n\n\n\n

I HOPE YOU FOUND THOSE 5 REASONS WHY YOUR BUSINESS NEEDS A VIDEO USEFUL – LET ME KNOW IN THE COMMENTS.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Here are 5 reasons why your business needs video. We\u2019re living in the age of the smartphone, and everyone has content at their fingertips. IN AN ARTICLE FROM SUSSEX CHAMBER OF COMMERCE THIS DISCUSS THAT VIDEO IS DOMINATED ON SOCIAL MEDIA AND THAT IT IS INVALUABLE FOR ANY BUSINESS TO HELP ADVERTISE. HERE ARE 5 REASONS WHY…<\/p>\n","protected":false},"author":1,"featured_media":1566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"3","_seopress_titles_title":"","_seopress_titles_desc":"Here are 5 reasons why your business needs video. We\u2019re living in the age of the smartphone and everyone has content at their fingertips.","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"normal","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"show","_kad_post_feature_position":"below","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[62,60,61,64,63],"taxonomy_info":{"category":[{"value":3,"label":"Wedding Tips"}],"post_tag":[{"value":62,"label":"5 reasons business needs video"},{"value":60,"label":"5 reasons why your business needs video"},{"value":61,"label":"business needs video"},{"value":64,"label":"smartphone"},{"value":63,"label":"smartphone video"}]},"featured_image_src_large":["https:\/\/michaelwestcott.co\/wp-content\/uploads\/2020\/07\/1212123123-1024x768.jpg",1024,768,true],"author_info":{"display_name":"mikeywestcott","author_link":"https:\/\/michaelwestcott.co\/author\/mikeywestcott\/"},"comment_info":0,"category_info":[{"term_id":3,"name":"Wedding Tips","slug":"wedding-tips","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":3,"category_count":5,"category_description":"","cat_name":"Wedding Tips","category_nicename":"wedding-tips","category_parent":0}],"tag_info":[{"term_id":62,"name":"5 reasons business needs video","slug":"5-reasons-business-needs-video","term_group":0,"term_taxonomy_id":62,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":60,"name":"5 reasons why your business needs video","slug":"5-reasons-why-your-business-needs-video","term_group":0,"term_taxonomy_id":60,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":61,"name":"business needs video","slug":"business-needs-video","term_group":0,"term_taxonomy_id":61,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":64,"name":"smartphone","slug":"smartphone","term_group":0,"term_taxonomy_id":64,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":63,"name":"smartphone video","slug":"smartphone-video","term_group":0,"term_taxonomy_id":63,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/posts\/1265"}],"collection":[{"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":1,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":5765,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/posts\/1265\/revisions\/5765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/media\/1566"}],"wp:attachment":[{"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelwestcott.co\/wp-json\/wp\/v2\/tags?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}