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5 reasons why your business needs video

Royal Oak Langstone

In an article from sussex chamber of commerce this discuss that video is dominated on social media and that it is invaluable for any business to help advertise. here are 5 reasons why your business needs video:

1. It’s attention grabbing!

3. Our brains just like visuals

It’s estimated that it takes our brains 1.2 - 2.4 seconds to read a short sentence. However, scientists from MIT recently found that our brains can process an image in as little as 13 milliseconds! We process images much faster. We also find them a lot more memorable. Studies have shown that if we read something, it’s likely we’ll only remember about 10% of it 3 days later, but add in some relevant images and that number jumps up to 65%. So video marketing is key for easily digestible content that also sticks in our minds!

We’re living in the age of the smartphone and everyone has content at their fingertips. All day, everyday. So when it comes to your marketing strategy, you need to stand out from the crowd. Video captures people’s attention. It’s entertaining and engaging. Not only that, but it lets people actually see the product or service you’re selling which makes them more likely to buy - video marketing can actually boost conversion rates by up to 80%!

2. It’s easy to consume

4. Everyone loves a good story

Whilst it’s wonderful that technology and social media are constantly providing so much entertainment, engagement, interaction and information to us, it has undoubtedly meant that we’ve become easily distracted. When faced with more than a few lines of text, it’s likely we’ll just scroll on by to something more enticing. Video allows us to condense heaps of important information into one punchy, captivating package that is so much more likely to keep the viewer’s focus.

Videos make for great storytelling devices. You can take the viewer on a journey that you simply couldn’t with text. It creates a connection and ignites emotion. The famous filmmaker Jean Luc Godard once said, ‘cinema is truth’ - we believe in what we can see, and video helps to build trust in both you and your product.

5. It’s the future

It is believed that by 2022, online videos will make up more than 82% of all consumer internet traffic. One Facebook executive even predicted that their platform will be all video and no text by 2021. More than a billion hours of video are watched each day on YouTube. We are visual creatures by nature. It’s our universal language. So it’s becoming increasin

I hope you found those 5 reasons why your business needs a video useful - let me know in the comments.

Laid back, nostalgic, raw, real -- these are just a few words I would use to describe my videography. When it comes to my approach, I channel every shot through the lens of the inspiration I have acquired.

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